YieldInsights is the Data Management Platform specialized in first party purchase intent and post purchase data, which enables you to increase the revenue of your CPMs for direct and programmatic inventory.
Boost the value of all your ad inventory by segmenting your user data the way your advertisers need. Enabling advertisers to target a segmented audience will increase the value of your CPMs and allow only relevant advertisements to be displayed for your audience. Enjoy total flexibility of setting up your own custom segments or using the standard segmentation provided by YieldInsights.
Custom & Standard Audience Segmentation
Sync via pixel, trading desk, ad server or API
Discover which verticals and topics are most relevant to your users and which topics deliver the highest revenue. Use the Insights Explorer to learn more about your audience and as a starting point to build your custom audience segments.
Start slicing into the data by clicking on any chart to drill down into the next level.
Reveal new business opportunities with an innovative way of analysing your data
YieldInsights is our proprietary DMP specialized in purchase intent and post purchase data. The underlying natural language processing engine is capable to extracting more than 175.000 named entities in eight languages across 18 main verticals. Every datapoint of a user’s journey which flows through our system is processed and used to compute product interest, purchase intent and post purchase segments.